In today’s fast-paced business environment, digital isn’t just a marketing option; it’s the cornerstone that bridges the entire marketing-to-sales continuum. Navigating this dynamic landscape requires a strategic approach, and that’s where EITE comes in. We are your partners in seamlessly connecting the dots across advertising, digital, social, and media channels to drive unparalleled success.
Digital, Social & Media Mastery
At EITE, we understand that each facet of digital marketing is crucial. Our ability to weave a cohesive thread through your owned, earned, and paid media channels sets us apart. Our end-to-end approach involves testing, iterating, and optimising to focus on delivering Marketing Qualified Leads (MQLs), supporting Sales Qualified Leads (SQLs), and shortening the sales cycle—all with your ROI in mind.
Explore our comprehensive services:
- Lead Syndication Management
Digital Programs, Data & Management Excellence
EITE takes a holistic view of your digital ecosystem. From audits to full-funnel campaigns, we ensure your brand’s online presence is optimised for success.
- Digital Audit and Ecosystem Review
- Email Marketing & Nurture Programs
- Full Funnel Campaigns
- Landing Page Optimisation
- Website Audit and Development
- Campaign Reporting and Analytics
- MarTech and CRM Review and Implementation
The Role of Advertising in B2B Growth
In the sales-led world of B2B, brand visibility matters. Research indicates that front-of-mind brands win the sale in 90% of cases. EITE believes that growth happens when a brand’s share of voice exceeds its market share. We focus on the 5% of active buyers in the market and the 95% who need brand awareness. When they’re ready to buy, your brand is their first choice.
*Source: “The B2B Effectiveness Code,” The B2B Institute, WARC, and Lions, 2022
Source: “The 5 Principles of Growth in B2B Marketing,” Binet & Field, 2019*
Media Services Tailored for You
EITE goes beyond strategy, offering a spectrum of media services tailored to your unique needs:
- Integrated Paid Media Strategy and Channel Mix
- Brand and Demand Generation
- In-depth Audience Targeting with Intent Data
- Data Optimisation for Paid Campaigns Across All Channels
- Audience Creation and Continuous A/B Testing
- Campaign Attribution Measurement and Reporting
Media Channels that Make an Impact
Our expertise extends to key paid media channels, ensuring your message reaches the right audience at the right time:
- Sponsorships and Direct Publications
- Programmatic Advertising
- Search Engine Marketing (SEM) on Google and Bing
- Retargeting
- Paid Social on LinkedIn, Facebook, Instagram, YouTube, and X
Partner with EITE, where innovation meets impact in the Advertising, Digital, and Social Media world. Elevate your brand, engage your audience, and excel in the digital era. Let’s shape success together!
EITE 