Category: Account-Based Marketing (ABM)
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What is Account-Based Marketing (ABM) and How Can It Drive Sales for Your Business?
In today’s competitive business environment, companies must find innovative ways to generate high-quality leads and close more deals. Account-Based Marketing (ABM) is one such strategy that has been gaining popularity because of its ability to target the right accounts with personalised marketing campaigns. But what exactly is ABM, and how…
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