Building local awareness opens up fresh possibilities for your franchise or local business.

Local Area Marketing (LAM) for Franchise or local businesses

Based on our experience, the most successful franchisees in any network consistently engage in local area marketing, extending this practice to local businesses. These franchisees harness the influence of their parent brand while recognising that local awareness is instrumental in generating inquiries for their specific franchise. We assist franchisees at every phase of their journey, aiding them in effectively communicating their narrative to local audiences.

Our Three-Stage Local Area Marketing Approach

Having collaborated with numerous franchisees, we recognise that each brand adopts its unique approach to local area marketing. However, certain common challenges persist across the board. In response, we’ve devised a framework to facilitate a seamless transition for franchisees from marketing planning to implementation.

Step 1 | Local Opportunity Plan

Before delving into marketing activities, franchisees must grasp their territory’s array of marketing options. Armed with this knowledge, informed decisions can be made, focusing on activities that yield the most significant impact. Our Local Opportunity Plan is a tailored blueprint for potential marketing endeavours in a specific local area within the franchise territory. It provides a consolidated overview of feasible marketing actions and indicative pricing.

Step 2 | 90-Day Plan

Once aware of the available local area marketing opportunities, franchisees plan specific campaigns and determine the channels for execution. The 90-day plan outlines scheduled activities, start and end dates, and allocated budgets. This plan fosters consistency and accountability in local marketing efforts, ensuring alignment with goals and progress tracking.

Step 3 | Implementation

With the comprehensive plan in place, it’s time to implement the marketing strategies. Our support is adaptable, covering various aspects from design to booking and implementation. We offer flexibility to match franchisee needs, actively working to minimise costs by leveraging existing assets, tools, and resources within the franchise network.

Marketing Initiatives for Local Growth in Your Franchise or Local Business