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Driving on Local Area Marketing Activities

2018

Overview of Services Delivered:

At EITE, we take pride in our commitment to delivering comprehensive marketing solutions tailored to the unique needs of our clients. For some Mortgage Choice Franchisees, we were entrusted to steer their marketing strategy, plan, and budget to greater success. Our collaboration extended beyond consultation, as we actively engaged with the Mortgage Choice Business Owners to enhance their marketing function.

Minisite Optimisation:

  • Streamlined and enhanced the Mortgage Choice Franchisees’ minisites for optimal user experience.
  • Implemented SEO best practices to improve search engine visibility and drive organic traffic.

Blog Production and Amplification:

  • Crafted engaging and relevant blog content to establish Mortgage Choice Franchisees as industry thought leaders.
  • Utilised strategic amplification techniques to broaden the reach and impact of the blog content.

Facebook Marketing:

  • Developed and executed targeted Facebook marketing campaigns to reach the right audience.
  • Focused on building brand awareness, engagement, and driving valuable interactions with potential clients.

Google My Business Marketing:

  • Optimised Mortgage Choice Franchisees’ Google My Business profiles for increased local visibility.
  • Implemented strategies to enhance customer interactions, reviews, and online reputation.

Keyword Research and Analysis:

  • Conducted in-depth keyword research to identify high-impact terms relevant to the mortgage industry.
  • Implemented strategic keyword placement to improve search engine rankings and attract qualified leads.

Reporting and Analytics:

  • Implemented robust reporting systems to track the performance of various marketing initiatives.

At EITE, we don’t just provide marketing solutions; we empower businesses to thrive in their respective markets.

Business and Marketing Strategy

2018

We are thrilled to present the comprehensive outline of the impactful work completed by EITE Marketing Agency during our engagement with Dream Big esteemed non-profit organisation. Our mission was to consult on and deliver a robust marketing strategy, plan, and budget that aligned seamlessly with your vision and objectives.

1. Development of a Holistic Marketing Plan and Budget

Our initial task involved crafting a meticulously tailored marketing plan and budget. This document was the blueprint for all subsequent efforts, outlining strategic initiatives, resource allocation, and key performance indicators.

2. Recommendations for Partnerships Manager Role

Understanding the critical role of sustainable revenue streams and sponsor acquisition, EITE recommended the introduction of a Partnerships Manager. This dedicated role is designed to drive revenue, foster partnerships, and attract new sponsors, ensuring the long-term success of Dream Big Australia.

3. Redefinition of the Marketing Manager’s Role

We worked closely with the founder and CEO to redefine the Marketing Manager’s role, emphasising a comprehensive approach to marketing-related activities. This included managing the website, blogging, email marketing, social media engagement, collateral creation, presentation development, and event coordination. The goal was to create a versatile professional capable of navigating the multifaceted landscape of modern marketing.

4. Strategic Direction for Content Pillars and Core Messages

To strengthen Dream Big Australia’s market presence, we provided strategic direction on redefining content pillars and core messages. This involved meticulously analysing your organisation’s unique value proposition and translating it into compelling narratives that resonate with your target audience. This strategic approach ensures consistency and impact across various communication channels.

In summary, EITE Marketing Agency’s collaboration with Dream Big Australia extended beyond mere consultation; it was a holistic partnership focused on shaping the future of your marketing function. We are confident that the implemented strategies will amplify your organisation’s reach, engagement, and impact.

Total Go To Market Delivery

2019

At EITE, we take pride in transforming businesses through strategic marketing initiatives. Our collaboration with Dfurnish, a distinguished furniture industry player, is a testament to our expertise. Here’s an outline of the comprehensive work we’ve completed for them:

1. Consultation and Strategic Planning:

  • Consult thoroughly with Dfurnish’s leadership team to understand their vision, goals, and challenges.
  • Crafted a robust Marketing Strategy, including a detailed Plan and Budget, tailored to elevate Dfurnish’s market presence and drive growth.

2. eCommerce Excellence:

  • Orchestrated the seamless setup of Dfurnish’s eCommerce platform on Shopify, ensuring a user-friendly interface and optimal customer experience.
  • Implemented strategic features to enhance online sales and customer engagement.

3. Multi-Faceted Marketing Activities:

  • Established a dynamic online presence through a well-crafted website that showcases Dfurnish’s unique offerings and values.
  • Enriched brand communication through consistent blogging, creating valuable content that resonates with the target audience.
  • Executed targeted email marketing campaigns, fostering customer loyalty and driving sales.
  • Amplified brand visibility through strategic social media management, connecting Dfurnish with its audience on platforms that matter.
  • Designed captivating collateral materials to support various marketing channels, ensuring a cohesive brand identity across all touchpoints.

4. Content Pillars and Core Messages:

  • Collaborated closely with Dfurnish’s founder and CEO to redefine content pillars, ensuring alignment with the brand’s ethos and resonance with the target market.
  • Crafted core messages highlighting Dfurnish’s unique value propositions, differentiating them in a crowded market.

5. Future-Forward Marketing Function:

  • Worked in tandem with Dfurnish’s leadership to envision and define the future of their marketing function.
  • Provided strategic insights and recommendations for sustained growth, ensuring the marketing function evolves dynamically with changing market landscapes.

Our collaboration with Dfurnish has been more than a consultancy; it’s been a transformation journey. At EITE, we look forward to continuing our partnership and propelling Dfurnish to new heights in the dynamic and competitive furniture industry.